Invalid clicks on your advertisements can eat up your ROI for a Pay Per Click Campaign. Google does not charge for invalid clicks on your ads. Lets have a look at the technology that Google is currently employing to detect Click Frauds:

Google uses a 3 step invalid click detection system to detect click frauds.

  1. Real Time Filters: In this stage, automated algorithms from Google filter out invalid clicks in real time. All the clicks are analyzed for click fraud. This stage detects most of the invalid clicks in advance and prevent those clicks from reaching your account in the first place.
  2. Offline Analysis: Most of the invalid clicks are automatically filtered out in the first stage. The second step involves manual analysis of clicks. This stage is mainly focussed on the Adsense network. In case some invalid clicks still pass through this stage, Google has a policy which states that if you have been charged for invalid clicks in the past 2 months, you see a credit in your “Billing Summary” labeled “Adjustment-Click Quality”.
  3. Investigations: Almost all the clicks are filtered out in the first two stages itself. In the last stage of the 3 stage system, all the clicks and advertiser inquiries are investigated by the Google click quality system. If invalid clicks are detected, a refund is made to the advertiser.

Google takes click fraud protection very seriously and is doing a great deal of research on updating its click fraud detection technology regularly.

In case one is suffering from “Click Fraud” issues, Google Click quality team can be contacted here.

 

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